Retail pricing
Turn an item cost into a starting selling price.
Free · Money & business · No account needed
Markup calculator
Set a selling price from your cost and desired markup.
No account needed. Nothing is saved automatically.
Your inputs
Starting values are examples, not recommended rates.
Your estimate
- Selling price
- 1,000USD
- Gross profit
- 200USD
- Gross margin
- 20%
Planning estimate only. Use one currency throughout; taxes and fees are included only where entered.
How this tool works
Selling price = cost × (1 + markup / 100). Margin uses selling price as the denominator.
What should I check before using the result?
Planning estimate only. Use one currency throughout; taxes and fees are included only where entered.
Do free tools require an account?
No. Public UtilityHub tools open without an account. An account is required only when you want a workspace to save records, collaborate with a team or use paid product features.
Are the public tools really free?
Yes. The tools listed in the public tools directory are free to use. They do not start a subscription and do not ask for a card.
Are my files uploaded to UtilityHub?
Image and PDF pages state how each tool processes files. Where a page says browser processing, the work happens on your device. Always check the privacy note on the specific tool before adding a sensitive file.
Should I verify a downloaded result?
Yes. Open every downloaded file and confirm its dimensions, size, legibility and destination requirements. UtilityHub helps prepare a result but cannot verify the current rules of every external form or service.
Your work stays in this session
Nothing is added to your business workspace unless you choose to continue there.
Review the method
Selling price = cost × (1 + markup / 100). Margin uses selling price as the denominator.
Check before using the result
Planning estimate only. Use one currency throughout; taxes and fees are included only where entered.
Practical guidance
Use the result with confidence
Markup starts with cost and adds a chosen percentage. The resulting gross margin is lower than the markup percentage because margin is measured against the final selling price.
Before you finish
- The cost includes all intended direct inputs.
- Markup is being applied to cost, not selling price.
- The final price remains commercially and contractually appropriate.
Original process diagram
Markup pricing flow
1Record cost
2Apply markup rate
3Verify selling price
Evidence and accountability
- Written by
- UtilityHub Product Team
- Reviewed by
- Calculation Review
- Last reviewed
- 2026-09-20
- Method guide
- Open related guide
Reproducible worked example
Set a price from cost and markup
A product costs $800 and the business applies a 25% markup on that cost.
Example inputs
- Cost
- $800
- Markup
- 25%
Replace these example values in the calculator or generator to reproduce the result.
Calculation
- Markup amount = $800 × 25% = $200
- Selling price = $800 + $200 = $1,000
- Gross margin = $200 ÷ $1,000 × 100 = 20%
- Selling price
- $1,000
- Gross margin
- 20%
What this shows: a 25% markup on cost becomes a 20% margin on the final selling price.
Assumptions
- Cost and price refer to one identical unit.
- No additional fee or discount is applied.
Limits of the result
- The result excludes indirect overhead unless included in cost.
- It does not recommend what the market will accept.
Common uses
Service pricing
Add a gross-profit allowance to direct delivery cost.
Supplier changes
Recheck price when the underlying cost changes.
Recommended workflow
- 1Enter the complete cost for the item or scope.
- 2Enter the markup percentage you want to test.
- 3Review selling price, gross profit and resulting margin.
- 4Add taxes or fees separately when they are not part of the cost.
Questions
How is selling price calculated?
Selling price equals cost multiplied by one plus the markup rate.
Why is margin lower than markup?
Markup divides by cost while margin divides by the larger selling-price figure.
Should tax be included in cost?
Use a consistent basis and confirm how recoverable or payable tax should be treated in your records.