Explorer
Free
Learn, experiment and use the public UX resources for free.
1 seat 0 AI credits
- UX principles and practical rules
- Interactive UX laboratories
- Flow Pattern Atlas
- Accessibility checks and research planner
- Free UX scorecard
All product pricing
Improve a product
UX Lab pricing
Turn UX questions into sourced recommendations, saved evidence, decisions and release validation.
Best for: Designers, founders, product teams and researchers
Most popular
Pro
$120/year
$24 saved per year
A saved UX project workspace with grounded AI guidance.
1 seat 100 AI credits
- Everything in Explorer
- Saved audits, findings and screen versions
- Decisions, evidence and release checklists
- Before-and-after benchmark history
- Grounded Ask UX Lab responses
Team
$290/year
$58 saved per year
Collaborative evidence and review workflows for a product team.
5 seats 500 AI credits
- Everything in Pro
- Five role-aware seats
- Comments, owners and approvals
- Shared validation and release history
- Higher grounded-assistant allowance
Predictable AI allowance
Credits reflect the work—not raw tokens.
Allowances reset monthly, including on annual plans. We cap internal monthly AI cost near 12% of collected subscription revenue. Extra usage is never charged silently.
AI actionCredit weight
Short rewrite or summary1 credit
Grounded UX answer2 credits
Document extraction4 credits
Supplier quotation comparison10 credits
Complete audit or report10 credits
Research-heavy generation20 credits
Activation and billing
Know what happens before you commit.
- Paid plans begin with a 14-day selected-product trial; no card is required for the trial.
- Prices are in USD and exclude applicable taxes.
- Annual paid plans cost ten monthly payments and provide twelve months of access.
- Global card checkout is not live yet; launch activation is verified manually.
- AI limits, seats and plan restrictions are shown before signup.
Verified customer stories
Real proof before polished claims.
UtilityHub is onboarding its first pilot customers. We will add testimonials only after the customer confirms the result and approves the exact wording—never as invented launch copy.
What can I do in UX Lab?
You can learn practical UX principles, run interactive labs, check accessibility, plan research, audit a public page and save evidence to UX Projects. Paid workspace features add collaboration, history and grounded assistance.
Does UX Lab create one universal UX score?
No. It separates clarity, task completion, recovery, accessibility and trust so you can see what changed. Comparisons are made against earlier versions of your own project, not an unsupported industry average.
How does grounded UX guidance show uncertainty?
A grounded answer should include a direct recommendation, evidence source, confidence, trade-offs, accessibility implications, remaining assumptions and a suggested validation method.
Is there a free trial?
Paid Business OS and UX Lab plans begin with a 14-day selected-product trial. No card is required for the trial. Free Tools and the UX Lab Explorer experience remain free.
What are AI credits?
AI credits are a visible usage allowance based on the type of work. A short rewrite uses fewer credits than document extraction, a supplier comparison or a research-heavy report. The required credits are shown before an AI action runs.
Where do I sign in?
Use the global sign-in to choose an available workspace, /business/login for Business OS, or /design/login for UX Lab. /admin/login is reserved for UtilityHub administrators.