All product pricing

Improve a product

UX Lab pricing

Turn UX questions into sourced recommendations, saved evidence, decisions and release validation.

Best for: Designers, founders, product teams and researchers

Explorer

Free forever

Free

Learn, experiment and use the public UX resources for free.

Best forIndividuals exploring principles, patterns and checklists
1 seat 0 AI credits
Explore for free
  • UX principles and practical rules
  • Interactive UX laboratories
  • Flow Pattern Atlas
  • Accessibility checks and research planner
  • Free UX scorecard
Most popular

Pro

India pricing coming soon

Coming soon

A saved UX project workspace with grounded AI guidance.

Best forA designer, founder or product manager shipping one product
1 seat 100 AI credits
Ask about India pricing
  • Everything in Explorer
  • Saved audits, findings and screen versions
  • Decisions, evidence and release checklists
  • Before-and-after benchmark history
  • Grounded Ask UX Lab responses

Team

India pricing coming soon

Coming soon

Collaborative evidence and review workflows for a product team.

Best forDesign, research, product and engineering collaborators
5 seats 500 AI credits
Ask about India pricing
  • Everything in Pro
  • Five role-aware seats
  • Comments, owners and approvals
  • Shared validation and release history
  • Higher grounded-assistant allowance

Two-question plan finder

Find the smallest plan that fits.

Choose your team size and expected AI workload. The recommendation uses only published seat and credit limits.

How many people need access?
How much AI help will you use?

Recommended for you

Explorer

Individuals exploring principles, patterns and checklists

Free

1 seat · 0 AI credits

Explore for free

Recommendation only. Review the comparison below before choosing.

Compare every UX Lab planHigher tiers include the capabilities shown in earlier tiers.
IncludedExplorerProTeam
Monthly priceFreeComing soonComing soon
Seats115
AI credits / month0100500
UX principles and practical rules
Interactive UX laboratories
Flow Pattern Atlas
Accessibility checks and research planner
Free UX scorecard
Everything in Explorer—
Saved audits, findings and screen versions—
Decisions, evidence and release checklists—
Before-and-after benchmark history—

Verify before signup

Proof you can inspect—not promises you must trust.

UtilityHub is early. Instead of invented logos or testimonials, we show the working product, exact limits and launch billing process before asking you to commit.

Working tools

Use the public scorecard, labs and accessibility tools before upgrading.

Grounded output

Premium guidance separates evidence, confidence, trade-offs and assumptions.

Safe trial

The 14-day trial activates only UX Lab and requires no card.

Current benefits

Offers with visible rules and real end dates.

Eligibility, limits and fulfillment are shown before you act. Draft campaigns are never displayed as live offers.

Read offer terms
Ongoing

Two months free on annual billing

Annual plan prices equal ten monthly payments and provide twelve months of access.

Eligibility
Any annual paid plan
Fulfillment
built in
Compare annual plans
Ongoing

Free first UX audit

Run one public-page audit before deciding whether a saved UX Lab workspace is useful.

Eligibility
Any visitor using the public audit
Fulfillment
built in
Run the free audit

Predictable AI allowance

Credits reflect the work—not raw tokens.

Allowances reset monthly, including on annual plans. We cap internal monthly AI cost near 12% of collected subscription revenue. Extra usage is never charged silently.

AI actionCredit weight
Short rewrite or summary1 credit
Grounded UX answer2 credits
Document extraction4 credits
Supplier quotation comparison10 credits
Complete audit or report10 credits
Research-heavy generation20 credits

Activation and billing

Know what happens before you commit.

  • Paid plans begin with a 14-day selected-product trial; no card is required for the trial.
  • The launch offer applies 45% off the first paid billing period after the trial, once per workspace.
  • Paid checkout is not enabled until product-specific India pricing is approved.
  • Annual paid plans cost ten monthly payments and provide twelve months of access.
  • Business OS recurring checkout uses Razorpay in INR. Paid access activates only after signed server verification of the expected captured payment.
  • AI limits, seats and plan restrictions are shown before signup.
  • Upgrades require explicit approval; downgrades and cancellations take effect at the next billing boundary.
  • After paid access ends, premium records become read-only and remain recoverable for at least 30 days.

Verified customer stories

Help create the proof future buyers can trust.

UtilityHub is onboarding its first pilot customers. We will add testimonials only after the customer confirms the result and approves the exact wording—never as invented launch copy.

  1. 01Set a baseline

    Choose the task and record the current time, errors or completion rate.

  2. 02Use the workflow

    Run the same task in UtilityHub with your own real project.

  3. 03Confirm the result

    Review what improved, what did not and what remains unverified.

  4. 04Approve the story

    Nothing is published until you approve the wording and identity.

Questions, answered

Questions about UX Lab.

Search all questions
What can I do in UX Lab?

You can learn practical UX principles, run interactive labs, check accessibility, plan research, audit a public page and save evidence to UX Projects. Paid workspace features add collaboration, history and grounded assistance.

Does UX Lab create one universal UX score?

No. It separates clarity, task completion, recovery, accessibility and trust so you can see what changed. Comparisons are made against earlier versions of your own project, not an unsupported industry average.

How does grounded UX guidance show uncertainty?

A grounded answer should include a direct recommendation, evidence source, confidence, trade-offs, accessibility implications, remaining assumptions and a suggested validation method.

Is there a free trial?

Paid Business OS and UX Lab plans begin with a 14-day selected-product trial. No card is required for the trial. Free Tools and the UX Lab Explorer experience remain free.

How does the 45% launch offer work?

The launch offer reduces the first paid billing period by 45% after the 14-day trial. It can be used once per workspace and is available through 31 October 2026. The displayed offer prices are the amounts you pay before applicable taxes. Annual plans include two months free.

What are AI credits?

AI credits are a visible usage allowance based on the type of work. A short rewrite uses fewer credits than document extraction, a supplier comparison or a research-heavy report. The required credits are shown before an AI action runs.